To highlight the Korean origin of Double Rich and create a younger brand image, we worked with Hari Won, a Vietnamese Korean singer, and Pham Toan Thang, a famous songwriter, to create a catchy song that everyone wants to dance to.
FOR THE LAUNCH OF DOUBLE RICH EAU DE PERFUME SHAMPOO, WE MADE TEENAGERS OF VIETNAM DANCE OUR DANCE.
To highlight the Korean origin of Double Rich and create a younger brand image, we worked with Hari Won, a Vietnamese Korean singer, and Pham Toan Thang, a famous songwriter, to create a catchy song that everyone wants to dance to.