GOON, a premium Japanese diaper brand, launched a holiday promotion at which people could win a trip to Japan. To publicize this, we unleashed iconic Japanese characters onto the streets of Vietnam.
TO PROMOTE A LUCKY DRAW WHERE ONE COULD WIN A TRIP TO JAPAN, WE BROUGHT JAPAN TO VIETNAM.
GOON, a premium Japanese diaper brand, launched a holiday promotion at which people could win a trip to Japan. To publicize this, we unleashed iconic Japanese characters onto the streets of Vietnam.