For this Tet campaign, we team up with Lazada to help the users fight the worry of pre-Tet shopping with the term "Shake Tet Up". Just a simple shake on Lazada application and you could bring Tet home, as if queuing was never a problem.
We continued to leverage the fun by using Tet traditional characters, such as the Jade Emperor and the Gods of kitchen, to hilariously tell the customers they might have a chance to accidentally shake Lazada's huge lucky money home, right on the New Year's Eve.
