Transparency meets energy and vitality in the packaging design of Satori Water

Transparency is most commonly understood to be a visually uninhibited space, but transparency can be reinterpreted to curate various design elements to create a unique viewer perspective.

What better way to depict purity of water than utilizing transparency of the packaging itself in a visually stunning way. The team at Dinosaur Vietnam has worked closely with Satori corporation to create these outstanding packaging design which make you instinctively want to reach out for the bottle at shop shelf. While the logo unit is printed on the front of the bottle, a specially created wave pattern is printed at the back. When seen from the front, the waves create interesting visual illusions. Against an all blue calm backdrop, a rising sun shines brightly, replacing the letter ‘O’ in the brand name Satori which means awakening in Japanese.

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Agency: Dinosaur Vietnam
Design Director: Sophie Chenevière
Designer: Chi Vo, Hai Dang
Copywriter: Tien Le
Creative Director: Trong Nguyen, Linda Pham
Executive Creative Director: Sumesh Peringeth
Account Director: Brandy Vu
Account Manager: Tam Le
Account Planner: Phuc Ngo
Additional Credits
Photography: Wing Chan, Bite Studio
Design: Thanh Doan
Account Service: Huyen Vo, Huong Le
Project Type: Produced
Client: Satori Corporation
Vice Director: Bùi Xuân Thanh Bình
Head of Marketing: Võ Hoa Quốc Dũng
Photography: Wing Chan, Bite Studio
Location: Vietnam
Packaging Contents: Water
Packaging Substrate / Materials: Plastic bottle
Printing Process: Digital printing

Originally published on: https://www.packagingoftheworld.com/2019/04/satori.html?m=1&fbclid=IwAR1dUeTxTA0T95yxhGlbBc6-X49G8TlKUM3wyH6GdMfU4cCtk1lBuFhTS0Q